The Hamptons, the Long Island escape from New York City’s hustle and bustle, is deeply associated with decadence, excess, and lazy summer afternoons at the beach, or by the pool with a glass of rosé.

Wölffer Estate Vineyard, an Eastern Long Island-based winery known for its popular “summer in a bottle” rosé, knows that the rabid demand for rosé is getting so high that they are looking to take drastic measures to meet it by putting in a rosé drive thru. Customers can now accomplish the quickest wine run possible by grabbing a bottle on their way to the next pool party.

The rising trend in rosé demand is definitely reflected in the rising number of wineries looking to make the shift to the rose-gold colored wine, but Wölffer Estate can boast being the rosé trend way before it was cool in 1992. Now they produce 50,000 cases of their signature rosé annually. Now that’s what I call #peakrosé.

Wölffer Estate Vineyard
139 Sagg Rd
Sagaponack, NY